Pro-Blogger

The FAB (Pro)files
We get to nitty-gritty of the job and tell you what no-one would dare to!!

If you believe the geeks shall inherit the Earth, then their time has come.

That’s if you also believe that someone who keeps an online journal, weblog, or blog, is in fact a geek. And thanks to strides in technology anyone can become a blogger, and by definition, a geek, at the click of a mouse button.

At the height of the dot com boom, way back in the day, 1999, being a web design superstar was the IT (no pun intended) occupation. Now the humble blogger’s time has come. Whoever thought that sitting at home “blogging” about your favourite topic, (ops, I mean niche) could turn a respectable buck thanks to some shrewd ad “placement”?

But you’re no longer a web designer, or even a blogger. You are a “pro blogger”, and with any luck a superstar to boot. And being a pro blogger superstar is more than receiving cheque proceeds for the aforementioned ad placement, each month, from the world’s favourite search engine.

Some of the pros, the big names, spend their time roaming the globe presenting at conferences, speaking on panels, and attending their own book launches. A fairly fabulous, glamorous occupation, no?

There are A-lists, the elite, the upper echelons, and the inner circle. And every blogger wants a piece of the action, to be not only above the fold, but also in the fold. But maybe blogging has become a self absorbing obsession unto itself. The focus is no longer on producing content, it’s about web stats, technorati rankings, back links, and page ranks.

But let’s put that superficial stuff aside, and answer the question. How do you make a go of it? How do you succeed and become a pro blog superstar? Well, there is plenty of advice around on the subject, so you have no excuse!

If you don’t have time to read though, let me summarise. It’s about writing articles that are at least 500 words long (like this one) and publishing such articles at least five times a week just so the search engine indexes don’t lose sight of you. It’s about networking 24/7, and trying every promotional gizmo and scheme that someone “introduces” to you.

It’s about being creative, brainstorming and finding inspiration on the fly. Some days the ideas flow, and you’re writing nine to the dozen, while at other times writer’s block descends, and it takes days to knock out the requisite 500 words, or even conceive an idea. And you know what they say; lose a day baby, lose two page rank points!

But there I go being a geek again. Or a wanna-be geek. A plethora of tools and applications means anyone can be a “geek” though. It’s a term of derision that became cool but has now become a cliche.

The writers of those of blogging applications are the real geeks though, the ones we owe our (imminent) success to, and it is their efforts that have bought about the dawning of the instant, or D-I-Y, entrepreneur age.

They somehow missed out on inheriting the Earth, but made millions when they sold their applications though. Now that’s glamour for you.

Posted by John Lampard on Thursday, 5 April, 2007
Permalink | Comments Off | Filed under: The FAB (Pro)files
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