Here’s something we’ll be discussing in more depth later, but I thought I’d touch on the topic today since this little promotional gimmick from Sydney plumbing company, Chiswick Plumbing, arrived in my letter box this morning.

So let’s open it up and have a look. The “letter-box drop” essentially comes in two parts. First up there is a “cash back” offer if you use this particular company’s plumbing services.

While that is an enticement in itself, what for me makes this particular gimmick eye catching is the inclusion of a “lucky penny”. By the way, the term “gimmick” is used in its most positive connotation here.

The lucky penny is something that definitely makes this promotional campaign all the more unique, and most importantly, memorable.

And finally, that staple of all letter-box drop campaigns, the “fridge magnet”.

But what a simple, yet effective, way to make an impression! Out of all the fridge magnets that arrive in my letter box, vying for attention, this one wins it hands down!

To me this stresses the importance of self marketing and promotion, during the career change process, especially while searching for work in a new field. Particularly a field, or industry, where you have little or no experience.

If the proverb “first impressions last” holds true, promoting or marketing yourself in a unique and specialised manner may work wonders. Doing something that draws attention to yourself could very well tip the scales in your favour, and lead to the opportunity you are looking for.

In summary, don’t worry so much about who to impress, but rather how to impress.